Can I target my messages to fans based on different criteria?

Yes. When creating campaigns, you can filter your fans by any combination of different search queries before messaging them.

Verified fans can be sorted by events they are attending or the fan club tier they are in. You can also filter by location, age, gender or last login. To engage members of the fan community, you can sort by the number of likes, posts or comments made. Using store data, fans can be contacted based on total amount spent or if they have purchased a particular item.