New Smarter Promotional Campaigns

New Updates to the Promotional Engine

We’re happy to announce we’ve launched three new promotional capabilities that will help you drive incremental revenue this holiday season! Check out these new functionalities that are now available in the "Coupons" section of your store admin.

1. Smarter Free Shipping

We’ve improved the existing free shipping experience. To help protect your margin, only the cheapest delivery option will be eligible for the Free Shipping promotion.  You may also restrict eligibility by shipping location. If you don’t want to offer free shipping for specific countries, you can now specify that.

  • Click on Coupons in your store’s admin section
  • Click the “+” to create a new coupon
  • Select “Free Shipping” from the drop-down under coupon “Type”
  • In the “Shipping To” drop-down, select if this promotion should be applied to All Countries or Specific Countries
  • If you select “Specific Countries” you will then be able to select which countries free shipping can apply to.
  • Complete setting up your coupon/promotion by either creating a code or setting the promotion to apply to all customers (“No Coupon Code Needed”)


2. Set Minimum Purchase Requirement

Now you can set a minimum purchase amount that must be reached before a promotion can apply to an order. Use Minimum purchase Requirement to encourage customers to spend more in your store to increase your Average Order Value. You can use this feature when you create any type of promotion this holiday season to help increase the spend of eligible products.  The minimum purchase requirement threshold does not include tax, shipping, coupon ineligible products, and gift cards.

FSD Tip: From your sales dashboard page, take a look at your Average Order Price. To increase this number you may want to offer a promotion such as “Free Shipping over $75” or “Spend $100, to get 10% off.

Instructions:

  • Click on Coupons in your store’s admin section
  • Click the “+” to create a new coupon
  • Select the type of discount you would like to give under “Type” (Dollar Amount, Percentage or Free Shipping)
    1. If Dollar Amount or Percentage, select what you would like the promotion to apply to (Entire Order, Specific Products or All Products)
  • Toggle on “Set Minimum Purchase Requirement”
  • Set the minimum purchase amount a customer must reach before the discount can apply.
  • Complete setting up your coupon/promotion by either creating a code or setting the promotion to apply to all customers (“No Coupon Code Needed”)

For example: If you’d like to create “Free Shipping on all orders over $50”

  • The discount type would be set “Free Shipping”
  • Set “Minimum Purchase Requirement” to $50


Here’s how it will look in the shopping flow for a $5 OFF $50 SPENT SITEWIDE PROMOTION:

3. Sitewide Promotion


With Sitewide Promotion, you can set a promotion to apply to everyone of any given day. By setting a sitewide promotion,the promotional benefit is auto-applied to all customers.   For Black Friday, you may want to consider Free Shipping Sitewide.

With your best interest in mind, we’ve built in guardrails so you’re not giving too much away accidentally. Only one sitewide promotion can be active in the same time period and the system will let you know in the admin if any overlap.

This way you’re not accidentally running more than one Sitewide Promotion concurrently.  The “Coupon Ineligible” setting is also applicable to help further protect your margin.  Products with “Coupon Ineligible” setting will not qualify for any promotions.  

To set your coupon to apply as a promotion to all customers:

  • Click on Coupons in your store’s admin section
  • Click the “+” to create a new coupon
  • Select the type of discount you would like to give under “Type” (Dollar Amount, Percentage or Free Shipping)
    • If Dollar Amount or Percentage, select what you would like the promotion to apply to (Entire Order, Specific Products or All Products)


      • Set the minimum purchase amount a customer must reach before the discount can apply.
  • Determine if your discount should have a “Set Minimum Purchase Requirement”
  • Under “Codes” select “No Coupon Code Needed” from the dropdown menu.

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With these great promo capabilities, we want to make sure you have a place to showcase in Cart & Checkout as well using the new promo banner.

A Promo Banner will appear on the top of the page for all sitewide promotions 

Here’s an example of how your promo banner can look in Cart & Checkout with a Sitewide promotion.


To configure your Promo Banner:

    • From your main ADMIN page select “Customize Your Site”.  
    • Select “Sitewide Promotions Banner.”  
    • Use the color picker OR, type in the hex code to choose the background color & the text font color.  

    Promotion Message:  60 characters limit.  This is what will be shown on the promo banner.  

    Fine Print:  We recommend you put as many details about the promotion as possible for what qualifies the promotions.  Fine Print should be used to notify your customers of any limitations, rules or regulations around your promotion.

    The link “Details” will show up in the banner if there’s text in Fine Print.

    Coupon Ineligibility

    Products can be exempt from any coupon or promotion. To make a product ineligible for coupons including free shipping click in “Advanced Settings” within a product.

      • Select “Coupon Ineligible”
      • Click Save